Marketing is as essential to business as the product itself. If you can’t get your product in front of your customers, your business will be stuck. The Internet has created wonderful low cost options to make sure your product or service is where it needs to be – in front of your customers. Examples of online marketing services Blue Marquee supports include Email Newsletters, Google Maps Business View virtual tours for retail locations, Social Media sites like Facebook and Google +, and low cost commercials for YouTube distribution.
These examples are all low cost, and in many cases, free forms of promotion. Many companies forget that paid Internet advertising is still a vital role in successful marketing, just as paid radio, newspaper, and television advertising have proven to be. Google Ad Words and Facebook Targeted Advertising provide cost efficient options of targeting your paid advertising campaigns to the right audience.
Promotion of a business’s products and services is an age old requirement for any company to thrive. Many of us refer to this as marketing our product, where marketing is referring to both paid promotion (advertising), and free promotion (publicity). Many small businesses feel overwhelmed by the changes that technology has brought to marketing, and we tend to think of online marketing as separate from offline marketing. The principals of marketing haven’t changed though. Simply understanding how the Internet works does not create a strong marketing campaign, it’s important to have a marketing campaign that’s independent of technology, and then use creative means to implement the plan. With our background in education and experience in both the technical aspects of business, and marketing of a business, we can help you increase your sales and eliminate costs using simple technology.